As the Marketing Communications team Leader, Edwin is responsible for developing and executing effective marketing strategies to drive brand awareness and engagement. He collaborates with internal and external stakeholders to create compelling content for diverse channels, including social media, email marketing, and website. Edwin conducts market research and analyzes consumer behavior to identify key insights and optimize campaigns. He also manages the company's public relations activities, fostering positive relationships with media outlets and industry influencers. Edwin constantly tracks and reports on marketing performance to measure success and inform future strategies.
"Everyone has dreams and aspirations, but most of us don’t have the first idea about how to make them come true. Or at least we don’t think we do. For some reason we aren’t able to trust that the voice inside our head may actually know what it’s talking about."